The 11th Metaverse Research Seminar, jointly hosted by the School of Management, Swansea University and the Symbiosis Institute of Business Management, Pune

Speaker: Professor Jooyoung Kim, Professor, Director, Cox International Center, Dan Magill Georgia Athletic Association Professor, Department of Advertising & Public Relations, Grady College, The University of Georgia, USA.

Seminar Title: Metaverse and Advertising: A Symbiotic Relationship

Seminar Overview:  As the metaverse will be the Internet of virtual spaces, those virtual spaces can be considered as the media where the content can exist and immersive experiences can be offered, which would attract users. Therefore for brands, finding a space in the metaverse to place their ads to appeal to the user attention would be a natural next step to seize the marketing opportunities. Dr./Prof. Kim will talk about some key elements of the metaverse and explain how advertising can help the metaverse grow and contribute to the advancement of the attention economy in connected virtual spaces.

Date and Time: 20th Sep 2023; 1 PM UK Time

Registration link: https://lnkd.in/eAypaGzz
More about this seminar series: https://lnkd.in/gzhiA57D

A short bio: Jooyoung Kim (Ph.D., University of Florida) is a Professor of advertising, Dan Magill Georgia Athletic Association Professor, and Director of the James M. Cox Jr. Center for International Mass Communication Training and Research at the University of Georgia. Professor Kim’s research seeks to advance scientific knowledge on understanding the interactions between advertising and consumers across various media platforms. His current research interests include metaverse advertising and advertising via blockchain technology.

Dr Ramakrishnan Raman Dr Vinod Kumar Dr Anabel Gutierrez

#metaverse #metaversemarketing #metaverseadvertising #advertising #marketing