What would you call 'word-of-mouth' in the   Metaverse? MetaWOM?

I am happy to share our article just published online in International Journal of Contemporary Hospitality Management (IJCHM): MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse. It is available online at: https://www.emerald.com/insight/content/doi/10.1108/IJCHM-04-2023-0474/full/html

Our sincere thanks go to the reviewers and the editor for their constructive review process 🙏🙏🙏

Dušan Mladenović Elvira Ismagilova Raffaele Filieri

#metaverse #wordofmouth #wordofmouthmarketing #mediarichnesstheory #WOM #metaWOM #sensory #persuasiveness #credibility #Reviewchain #hospitality #tourism